Mr Tesco’s Big Blooper
Having finally been pleased that the supermarkets have extended their Free From ranges and creating their own free from foods, Mr Tesco blew it all yesterday with what can only be described as a massive big blooper.
Bread and milk are often described as staple food in a diet, and just because I am wheat intolerant it doesn’t mean that bread isn’t a staple part of my diet. With hectic lifestyles that we have these days, and generally because I don’t do mornings, wheat free bread toasted forms a fundamental part of my breakfast.
Tesco (my local supermarket) have created their own free from bread, which surprisingly for free from bread doesn’t taste too bad (believe me I have even tried to make it and it still doesn’t taste good!). This bread, as you would expect is located in their specially designated free from food section (not too clever I hear you say, but wait). They also stock other manufacturers bread as well in this part of the aisle. This section has been empty for a couple of weeks and I have been struggling to find bread alternatives in the absence of any supplies. I have asked on a couple of occasions whether the stock was to be replenished, but have been told that due to probable rebranding/repackaging that there would be a delay but it should be in soon.
My husband kindly enquired again for me yesterday only to finally find out that there they have loads of the bread stored in boxes out the back, because there isn’t enough room and they have filled the space with other products like wheat free pitta breads. Just as well he was there and not me because he firmly told them that pitta bread really wasn’t a substitute and I really couldn’t eat any of the thousands of normal breads that fill a whole two aisles. I must admit I wouldn’t have been so calm!
Mr Tesco if you make all these products at least have the sense to actually put them out, especially staple diet food. Mr Tesco you really have surpassed yourself this time!!!!!!!!!!
Filed under: Tesco, allergy, bread, coeliac, food, foodie, free from, free-from food, gluten free, gluten free food, shopping, supermarkets, wheat allergy, wheat free, wheat free bread, wheat free food | 4 Comments

The ‘Free From’ bread at my Tesco store always crumbles into tiny inedible pieces.
I now use their Free From muffins instead which are a whole lot better – but why can’t they produce them in an unsweet variety and call them ‘rolls’?
I suppose it would be too much to ask them to put the price down!
Hi Valerie,
Thanks for the comment. I must admit the muffins are good. I tend to use them for burger buns as normal buns are so horrible. I tend to only have the bread toasted, toasted sandwiches are the norm in our house these days.
I did have some different bread recipes which weren’t too bad. I have been a bit lax at blogging recently. I do have a list of things and recipes to add, so keep watch hopefully there will be some more posts added soon.
Wheatfreefoodie
Jude
Doesn’t your Tesco Free-from bread just fall apart? I just cant toast it. Perhaps I should complain. I’d love to receive any of your recipes for wheat-free bread!
Valerie
Valerie,
Sorry for the delay, been experimenting with Tesco’s bread. I think the reason mine doesn’t fall apart is because once opened I store the bread in the fridge. The cool appears to keep the bread together better, just enough for putting in the toaster. I must admit that bread is the the best wheat free shop bought bread I have found. Although try the wheat free baguettes that Waitrose do, they are great for home made garlic bread.
Jude